Landing page DESIGN
ASUS Chef's 3C Cooking Classroom
ASUS Chef's 3C Cooking Classroom
ROLE
UI /Graphic Designer
UI /Graphic Designer
UI /Graphic Designer
YEAR
2022-2023
2022-2023
2022-2023
Project description
Project description
Project description
Address the challenges different groups face in PC DIY selection. Use the pain points encountered by the target audience as entry points to offer suitable product solutions.
Address the challenges different groups face in PC DIY selection. Use the pain points encountered by the target audience as entry points to offer suitable product solutions.
Address the challenges different groups face in PC DIY selection. Use the pain points encountered by the target audience as entry points to offer suitable product solutions.
Problem Statement
Problem Statement
On PC DIY product selection pages, the product features are usually just listed, which makes it difficult for users who are unfamiliar with the PC DIY field to choose products that suit their needs.
On PC DIY product selection pages, the product features are usually just listed, which makes it difficult for users who are unfamiliar with the PC DIY field to choose products that suit their needs.
On PC DIY product selection pages, the product features are usually just listed, which makes it difficult for users who are unfamiliar with the PC DIY field to choose products that suit their needs.
Goal
Goal
Help users from different groups choose the right PC DIY products, and provide resources for beginners who want to learn about PC DIY. Through this activity, increase the sales and visibility of the product series.
Help users from different groups choose the right PC DIY products, and provide resources for beginners who want to learn about PC DIY. Through this activity, increase the sales and visibility of the product series.
Help users from different groups choose the right PC DIY products, and provide resources for beginners who want to learn about PC DIY. Through this activity, increase the sales and visibility of the product series.
Persona
Persona
Persona
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
28y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
28y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
28y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
28y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
23y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to upgrade computer equipment and has a basic understanding of PC DIY. They plan to watch livestreamers' product recommendations online and purchase the items through online shopping.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
23y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to upgrade computer equipment and has a basic understanding of PC DIY. They plan to watch livestreamers' product recommendations online and purchase the items through online shopping.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
23y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to upgrade computer equipment and has a basic understanding of PC DIY. They plan to watch livestreamers' product recommendations online and purchase the items through online shopping.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
23y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to upgrade computer equipment and has a basic understanding of PC DIY. They plan to watch livestreamers' product recommendations online and purchase the items through online shopping.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
28y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to upgrade computer equipment and has a basic understanding of PC DIY. They plan to watch livestreamers' product recommendations online and purchase the items through online shopping.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
28y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to upgrade computer equipment and has a basic understanding of PC DIY. They plan to watch livestreamers' product recommendations online and purchase the items through online shopping.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
28y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to upgrade computer equipment and has a basic understanding of PC DIY. They plan to watch livestreamers' product recommendations online and purchase the items through online shopping.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Annie
office workers
23y
behavior
Typically uses a laptop for word processing software and occasionally watches drama series or movies.When watching videos, the network often has poor reception, causing pauses and resulting in a subpar viewing experience.
motivation
Wants to improve video viewing quality, so is considering purchasing a suitable router online.
pain points
1. Unsure which PC DIY products can improve the current situation.
2. There are too many types of routers online, making it difficult to know where to start.
Janet
video editor
28y
behavior
Because of work requirements, Janet often needs to work overtime at home using a laptop for editing and 3D modeling software. The laptop has been in use for many years and is increasingly unable to handle the software, resulting in frequent crashes and long video rendering times.
motivation
Wants to build a PC within a budget that meets their performance needs. Due to shipping concerns, they prefer to purchase the components online.
pain points
She is unsure which graphics card meets her needs for editing and 3D modeling. She finds high-end graphics cards too expensive but doesn't want to buy one with low performance.
Jack
student
18y
behavior
Enjoys playing shooting games on a desktop computer and recording the gameplay to upload videos to YouTube.Because he has some knowledge of PCs, he know which components need replacement: the CPU is overheating, and the graphics card is overloaded, causing games to lag.
motivation
Wants to upgrade computer equipment and has a basic understanding of PC DIY. They plan to watch livestreamers' product recommendations online and purchase the items through online shopping.
pain points
Because of a limited budget, he is unsure how to select the right PC DIY components that fit within his budget.
Solution
Solution
Solution
To address the pain points and needs of the target audience mentioned above, a landing page was created specifically to offer customized PC DIY recommendations for three major user groups, thereby increasing product sales.
To address the pain points and needs of the target audience mentioned above, a landing page was created specifically to offer customized PC DIY recommendations for three major user groups, thereby increasing product sales.
To address the pain points and needs of the target audience mentioned above, a landing page was created specifically to offer customized PC DIY recommendations for three major user groups, thereby increasing product sales.
Create a connection with users through storytelling
Create a connection with users through storytelling
Extend the narrative by focusing on users' dreams, where a master chef presents them with a customized PC DIY menu to solve their individual pain points.
Extend the narrative by focusing on users' dreams, where a master chef presents them with a customized PC DIY menu to solve their individual pain points.
Extend the narrative by focusing on users' dreams, where a master chef presents them with a customized PC DIY menu to solve their individual pain points.
Resonate with the target audience
Resonate with the target audience
By being user-oriented, the customized copy highlights customer pain points and provides solutions, creating a connection with the customers and increasing the landing page conversion rate.
By being user-oriented, the customized copy highlights customer pain points and provides solutions, creating a connection with the customers and increasing the landing page conversion rate.
By being user-oriented, the customized copy highlights customer pain points and provides solutions, creating a connection with the customers and increasing the landing page conversion rate.
office workers-character banner
video editor-character banner
student-character banner
office workers-character banner
video editor-character banner
student-character banner
office workers-character banner
video editor-character banner
student-character banner
office workers-character banner
video editor-character banner
student-character banner